ROI Calculator
Quantify the revenue waiting inside your install base.
Estimate revenue lost to churn, recoverable revenue, and expansion potential. Built on benchmarks from real StratApps engagements.
Calculate your revenue upside
Inputs
500
12%
$24,000
$1,440,000
Revenue lost to churn / yr
On $12,000,000 ARR base
$504,000
Recoverable revenue
35% of preventable churn
$2,160,000
Expansion potential
18% expansion uplift
$2,664,000
Total annual upside
~10.7x typical ROI
These benchmarks are based on StratApps engagements across SaaS and enterprise software. Actual outcomes depend on your segmentation, motion, and data maturity.
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